It's truly the end of a Era in New York City for those who grew up listening to the legendary radio station 98.7 KISS fm. Today is a bitter sweet day for Black Radio.
Effective next monday, 98.7 KISS will no longer exist on the fm dial as we know it... it will become a sports radio station owned by Disney/ESPN.
You will hear many different reports from different sources, some true, some not true. I will give you a really quick easy to understand rundown of what happened....
Emmis Communications (owner of 98.7 KISS & HOT 97) has been in debt for sometime now. Every station under the Emmis Communications umbrella has been at risk due to the overall company debt...
This is where ESPN (owned by Disney) steps in... Disney made a deal with Emmis Communications worth over $90 MILLION for ESPN to use the 98.7 frequency.
This news didn't come as a shock to some Emmis employees, while most where blindsided and never seen it coming. Unfortunately, It was a Deal that needed to happen in order for the other stations under the Emmis Communications umbrella to survive and continue running.
Though this is sad news for many, it's not completely a farewell for all. The Legendary radio station WBLS and 98.7 KISS will now merge together and become one station. Some (not all) of your favorite DJ's and Host from 98.7 KISS will now be on 107.5 effective monday.
My heart goes out to everyone who has become unemployed due to this buy out / merger happening.... A LOT of jobs were lost, and A LOT of lives are devastated.
Always remember... things happen for a reason, when one door closes, another one opens. Congratulations to everyone who will continue on to be a part of the WBLS team.
I have been on radio 16 years straight... 15 years on HOT 97 and 1 year on 98.7 KISS (16 yrs at Emmis total).
Within my year on KISS i was able to accomplish what most thought was impossible. My show recently became #1 and remained in the TOP 3 against all odds (yayyyyy).
I'll always be grateful to the KISS listeners for making me #1 as a solo DJ/Host... I love you guys :) and i'm also grateful to the programming staff for believing in me enough to let me stand on my own.
I want to pay special homage to the legendary Kool DJ Red Alert, he is 98.7 KISS fm. A true radio LEGEND who has done so much for Hip Hop!!
SALUTE to 98.7 KISS!!! A station that will forever live in the hearts of those who love it.
You can tune in this saturday for my Last show on the 98.7 KISS fm xoxoxoxo