First let me say, i think David Banner is one of the most intelligent artist in the business. Also, let me note that david donated a lot of his money to Katrina victims, he gave so much money that he was in a bad financial space for a while... but then blessings started coming.
Now he's doing very well behind the scenes. He's produced every gatorade commercial we've seen over the past 2 years, as well as scored the "Footloose" movie and others.
In this interview David expresses how he feels rappers need to STOP giving away so much free music with mixtapes that sound like albums. He feels by giving away so much free product, the value of the artist is going down.
I agree with him, but i do understand why a new artist on the come up needs to give away music to create a buzz, it can be a great promotional/marketing tool for someone who doesn't yet have a fan base.
However, when i see established well known rappers with major record deals giving away free mixtapes, i can't help but think they are helping yet hurting themselves at the same time.
Look at artist who are really selling albums at a platinum or higher status.. Drake, Nicki, Jay Z, Kanye...etc none of them are putting out free mixtapes/albums.
You take someone like Rick Ross who put out a high quality album style free mixtape that got MILLIONS of downloads, will those same people go buy his album when it drop? Imagine if he had charged $1 per download.
Check out what david banner has to say and what his solution is... He has his website davidbanner.com where he is going straight to his fans for support. He recommends other artist follow what he's doing by cutting out the middleman (record company)...
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