MTV is bringing hip-hop back to the network by announcing plans to launch a new weekly rap show that will feature new music and performances.
MTV is the next network to join the late night line-up. The television program that hosted a variety of reality shows in the past is finally getting back to its music roots. They have announced a new music and performance show for hip-hop heads called MTV's Hip-Hop POV. The weekly program will feature a group of hip-hop's key figures who will give unfiltered commentary on the hottest topics in the game. Power 105's radio personality Charlamagne Tha God and blogger/journalist Sowmya Krishnamurthy will be leading the pack. Others include Sway In The Morning's Devi Dev, Def Jam VP of A&R Bu Thiam, and Amanda Seales, formerly known as Amanda Diva. Adding to their panel discussions, a performance from a musical guest will conclude each episode. The show is produced by Tiffany Lea Williams and Brian Saracusa. (SOHH via Complex)
"MTV's Hip-Hop P.O.V is an exciting, new weekly platform that shines the spotlight on the pulse of what's relevant to Hip-Hop fans, giving our audience an authentic perspective on the artists, celebs and topics they love," said EVP of Music & Talent Strategy, Amy Doyle, in a press release. "With its dominance of the music charts, global impact and cultural influence, we wanted to find a way to harness the passion that MTV viewers have for Hip-Hop culture and provide its latest and greatest stars and personalities with a brand new stage here at MTV." (Statement)
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