Times have really changed, there was a time in Hip Hop and in music overall when if a artist had major marketing and promotions the artist would sell BIG 1st week... and overall go no less than platinum.
Now days, 100k is the new platinum. Especially with the younger audience. Diggy has over 1.2 million twitter followers and less than 2% actually supported his album, the same happened to Soulja Boy who has several millions of twitter followers, less than 1% supported his album.
What does this say about the value of Twitter followers when it comes to album sales?
I like Diggy, He's a good kid, he's a positive influence for the youth, he's talented and the little girls love him, I believe he has a promising career ahead of him and i hope his record company will continue supporting him.
First week album sales projections for Diggy Simmons, ODD Future and Melanie Fiona are in:
"Controversial L.A. rap collective Odd Future arrives with their much-ballyhooed Columbia/RED bow, the curiously titled The Odd Future Tape Vol. 2, which looks set to sell between 35-40k.
SRC/Universal Republic Canadian R&B singer Melanie Fiona returns with The MF Life, her sophomore follow-up to 2009's The Bridge, with first-week estimates in the 23-27k range.
Atlantic rapper Diggy, whose real name is Daniel Dwayne Simmons III, is the fourth child of Run DMC's Joe "Rev Run" Simmons (brother of Russell) and starred in the MTV reality series, Run's House. Unexpected Arrival, his major label debut after a series of independently released mixtapes, is also on target for 20-23k. (sohh via HITS Daily Double)"
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