Jay-Z and Kanye West album Watch the Throne album drops today, Def Jam's Director of Digital Marketing Jycorri Robinson reveals how Jay & Kanye kept the album from leaking prematurely to the masses.... They made sure NOBODY had copies & didn't email it (smart)... Take notes artist!!!!!
"Kanye and Jay are just very tight with the music," he explained in an interview "Even so far as to where they've been, Kanye and Jay have been at every listening session, every event, that there has been and that's because they're holding that music so tight to them. There hasn't been [any] copies floating around the [Def Jam] office 'cause that shit is in a vault. They just took it back to the old school, man. They recorded the entire album together; no verses emailed back and forth. It's just tight eyes on it, only one or two people having access to it." (XXL Mag)