Kreayshawn, a unsigned female rapper from Oakland released a song and video called “Gucci Gucci” that went viral on youtube. Soon after a bidding war started with several labels. Missinfo reports insiders have informed her that Kreayshawn signed a deal with Sony for over a million dollars.
MY THOUGHTS: I think its a matter of time before A&R departments are completely removed from record companies... at this point, why are they there? Most A&R's don't really scout for true talent anymore like they use to, they scan youtube to see who has the most hits and sign it (regardless of the level of talent) and then they complain about record sales being down.